The Bottom Line
What You Need For Success In Business, Leadership And Life
There are some that dream of it, some that really want it, and there are those that simply do it.
Amazon Bestseller by Michael Contento
The Book That Shows You How to Win, Regardless of Where You Started
The Bottom Line is the book that tells you how to become successful in life regardless of education level or how much you've messed up in the past. It helps readers develop the elemental skills of business, leadership, and life.
Michael Contento didn't go to a fancy school. In fact, he didn't even finish high school. And yet, as the CEO of a fast-growing managed-services IT firm, a director on the national board of Big Brothers Big Sisters Canada, and the founder of multiple successful ventures, he's successful by any measure.
How did Michael go from being a problem for the boss, to running things for the boss, to being the boss, to owning the holding company that hired the boss? He followed a set of basic principles that can be used by anyone to achieve success.
This Book Is For:
The high-powered executive made redundant by pandemic-inspired cost-cutting, now seeking a refresher course in what made her successful in the first place
The unemployed teen who aspires to become a wealthy entrepreneur but has no idea where to start
The recent graduate who just can't seem to find a job in the toughest employment climate in decades
The burnt-out manager who realized, during the lockdown, that she's dying to change careers, but who is overwhelmed by the challenge of starting over
Michael knows it's possible for them, and you, to become successful because his story is less likely than anyone's.
At the Heart of This Method: D² - Deliver simplicity. Drive growth.
Once you're done this book, D² will guide every business interaction you have.
But delivering simplicity isn't the only imperative required to achieve success
Fundamental Principles You'll Learn:
Your time is too valuable for Game of Thrones; Focus on what drives results
Don't say "can't" to the boss; Build a reputation as a problem-solver, not a blocker
Take the word "kiss-ass" out of your vocabulary; Authenticity beats performative loyalty
Communicating is about what they hear, not what you say; Master clarity and influence
There's no such thing as a dead-end job; Every role is an opportunity to learn and grow
What You'll Get
Finding success difficult to achieve in business, leadership and life? The problem isn't that you went to the wrong school or that you're not smart enough. Instead, the bottom line is that you need The Bottom Line, the primary elements required to win supporters, communicate your ideas, overcome obstacles and sell deals.
Read this book, and you'll learn to deliver simplicity, achieve success, and never quit.