Our Philosophy: Readiness Creates Value

We don’t sell businesses.

We prepare them to be worth selling.

Simple Mystery was built around one belief, that clarity is the most valuable capital a founder can build.

That means aligning not just your numbers, but your narrative: the story your business tells to buyers, your team, and yourself.

Our approach integrates personal, financial, and business readiness, the three essential legs of every successful exit. When those align, growth becomes intentional and the path forward becomes clear.

At Simple Mystery, we believe your exit strategy isn’t the end of your journey; it’s the foundation of your growth.

We exist for founders who understand that selling a company isn’t the finish line; it’s the reward for years of intentional building, disciplined leadership, and clear alignment between personal, financial, and business goals.

As Certified Exit Planning Advisors (CEPA) and experienced entrepreneurs who have built, scaled, and exited companies across multiple industries, we bring a practical and proven perspective to every engagement.

We’ve lived the process, from startup chaos to sustainable scale, and we know what it truly takes to be ready when opportunity comes knocking.