We partner with founders to bring structure to complexity, clarity to decision-making, and purpose to transition.
We don’t just help you plan your exit, we help you build a business and a life that are ready for it.
Simple Mystery.
Live on Four Framework.
Clarity for the person behind the business.
Frameworks aren't formulas; they're tools for thinking clearly under pressure. At Simple Mystery, we use two core frameworks to guide our work: ÉLAN for exit readiness and Live on Four for sustainable leadership. These aren't academic models. They're battle-tested approaches built from real experience and applied every day.
The Live on Four Framework: Helping founders identify the number and the meaning behind their exit, aligning financial independence and personal fulfillment. It defines what it truly means to be “ready” by aligning four dimensions:
Personal clarity – what you want life to look like beyond ownership.
Financial security – the capital you need to live with freedom and confidence.
Lifestyle alignment – how you want to spend your time, energy, and legacy.
Purpose – the impact or contribution that gives meaning to the next chapter.
By understanding your “Live on Four” number, the intersection of financial independence and personal fulfillment, you gain the freedom to make strategic decisions without fear or hesitation.
When you know your number, you lead with freedom.
Who it's for:
Founders and executives who want to lead sustainably, without burning out, losing perspective, or sacrificing what matters most.
Ready to apply these frameworks to your business and your leadership? Book a discovery call and let's get to work.
Our Promise
Because it’s not a mystery; it’s a strategy.